Sunday, April 10, 2011

Helix Design - Group Marketing

As a way to generate more business for our 'Mock Firm' Helix Design we were asked to generate a Group Marketing Package. This package consisted of:
  • firm 'branding' document, with 2D and 3D graphic templates
  • business cards for mock firm partners
  • brochure describing firm philosophy experience leadership etc.
  • organization chart plus single-page biographies for each team leader, and supporting groups
  • firm summary document, per competition guidelines
  • business plan for mock firm
  • YouTube vidio per cometition guidelines
Though out the semester we had weekly minute minutes to talk about the assignment and how we were delegate the deliverable. My contribution to the group was the biographies for each team leader and supporting groups. I assisted with the business plan, and organizational chart as well.



Here is a link to our firms YouTube video

Saturday, April 9, 2011

Networking - AIA Women in Architecture


For my second Networking Event I attended an AIA Triangle Women in Architecture Committee meeting. The evening was broken up into three parts first was networking, second was viewing the documentary “A Girl is a Fellow Here”: 100 Women Architects in the studio of Frank Lloyd Wright, and the last part was open discussion on the documentary. The meeting was held at the Goels Plaza located in Morrisville, NC.

I really enjoyed this meeting it was so much different than the previous Networking Event I attended. One thing I enjoyed the most was the Networking Scavenger Hunt that started the evening. We were all given a sheet with 9 categories, and were left to meet people that fulfilled those categories. It was a great opportunity to get everyone out of their comfort zone and force then to introduce themselves to new people.

Prior to this even I have a pre-conceived opinion of Frank Lloyd Wright being a womanizer and male sovinest. But after viewing this film I saw a different side of Wright, one that was supportive of women throughout his career despite the common public opinion.

The film we watch focused on 6 of the hundreds of women employed in Wright's Studio as well as Taliesin West. Those 6 women were follows:
Marion Mahony (1871-1961), Isabel Roberts (1871-1955), Lois Davidson Gottlieb (1926-presant), Jane Duncombe (1925-presant), Eleanore Petterson (1916-2003), Read Weber (1908-1990).